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14 questions to be answered by the text of a professional journalist
• Who?

• What?

• Where?

• When?

• How?

• What for?

• Why?

• Who are the enemies?

• Who are allies?

• Who benefits?

• Why is it profitable?

• Who is not profitable?

• Why unprofitable?

• So what? (What now? What's next?)

If the text of the journalist does not answer at least one of these questions, the leadership has the right to believe that either the journalist was paid for “silence”, or he, the journalist, is a non-professional.

Valery PANYUSHKIN,
special correspondent of the publishing house "Kommersant"